GETTING STARTED: TAKING CARS AND METAPHORS FOR A SPIN THROUGH HISTORY Etymologically, "metaphor" is a Greek term signifying "transport" or a "carrying from one place to another." In The Practice of Everyday Life , Michel de Certeau notes: In Modern Athens, the vehicles of mass transportation are called metaphorai . To go to work or come home, one takes "a metaphor" – a bus or a train. Stories could also take this noble name: every day, they traverse and organize places; they select and link them together; they make sentences and itineraries out of them. They are spatial trajectories. (Michel de Certeau, The Practice of Everyday Life , trans. Steven F. Rendall. [Berkeley: University of California Press, 2011], 115) Certeau's observation elevates stories to the status of metaphorai, claiming that they are "spatial trajectories" and that narrative structures function as "spatial syntaxes". Shared stories of collective mem...
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